Saluda River Club Mobile Website Wins the Columbia SMC Regal Award: Best Mobile Website - for a Developer
Nestled along the historic Saluda River in Lexington, SC, Saluda River Club has introduced a new type of environmentally conscious lifestyle to the Midlands. As Lexington’s first hybrid Traditional Neighborhood Design community of its kind, it showcases a return to hometown tradition and lifestyle by mixing townhomes, cottages, flats and large executive homes in three distinct areas within the community.
Saluda River Club’s Mobile Website is part of an overall marketing effort designed to reach a variety of prospective buyers; creatively communicate a consistent theme as the premier new home riverfront community; and to generate sales by driving qualified traffic to the community’s website and sales center.
During 2013 the mobile site was the third highest referring source for the main site with over 22,000 referred visits. During the last three months, the mobile site’s data indicates 9629 visits from 1804 unique visitors. Visitors who used mobile devices provided positive feedback stating that the site opens quickly and provides easy access to available homes. Additionally, the video on the home page loads quickly and plays well on all mobile devices. Mobile viewers also have easy access to information about the community and access to directions, address, phone, email to reach the sales center.
The mobile website was an integral part of the overall marketing efforts that influenced 333 new qualified visitors to the sales center, over $25million in sales, and $19million in closings during 2013. saluda.anhdmobile.com
HBA of Greater Columbia