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October 21, 2014

Atlanta Chapter of 50+ Housing Council: Focused and Forward-Thinking

Since its inception in 2005, the Atlanta Chapter of the 50+ Housing Council has grown to one of the nation’s largest 50+ councils. This expert consortium of housing professionals, including builders, construction companies, marketing professionals, financial experts and senior living communities strongly supports the 50+ Housing Council mission: to bring its members the best information, education, and research about the booming 50+ active adult housing market.

The Atlanta 50+ Housing Council focuses on several vital areas of interest to its members and the general GAHBA membership. Some of this year’s new initiatives include:

  1. The launch of the Atlanta 50+ Housing Council’s new website and newsletter.
  2. The introduction and support of the Georgia-wide ALL Homes Program.
  3. Targeted advocacy on behalf of its members, and participation by Atlanta 50+ Housing Council board members in national NAHB events.

New Atlanta 50+ Housing Council website and newsletter:

Steve Hess, Vice President with Atlanta New Homes Directory and member of the 50+ Council and on the 50+ Housing Council’s2014 Board of Directors, designed and built a brand new website that was launched in August 2014. In addition, a new monthly newsletter was also introduced.

“We are the voice of the 50+ housing industry in Atlanta, and we want our voice to be loud and clear,” says Hess. “Our objective is to be a leading source of information and research on the active adult, independent living, service-enriched and assisted-living markets, and an updated and streamlined website is a major and necessary tool for our members.”

The website (50plusatlanta.net) highlights the focus of the 50+ Council and

  • elucidates on its mission and that of the Greater Atlanta HBA;
  • lists events and upcoming speakers;
  • provides information on sponsors, members and active adult and senior communities in the greater Atlanta area, and
  • invites interested professionals to join the rapidly growing membership of the 50+ Council.

ALL Home Program

The 50+ Council is a strong supporter of the HBAG ALL Home Program. A Liveable Lifestyle Home is a voluntary certification program where design features built into a new or within a remodeled home promote a liveable and accessible lifestyle – something that is highly desirable for the growing number of clients who make up the 50+ housing market.

“Today’s consumers, including boomers and seniors, are interested in having a home that includes features like an accessible path with no steps into their home, and a home with wider doorways,” notes Bettie Sleeth, Consultant, Regulatory Affairs with the Home Builders Association of Georgia. “The ALL Home program is for builders, remodelers and consumers in all price points and home types.” ALL Homes’ new website provides lots of information about this new initiative that is embraced by the Atlanta 50+ Housing Council.

According to Jim Chapman, Founding Member and Chairman of the ALL Home Program, Board Member of the Atlanta 50+ Housing Council as well as a member of the Board of Trustees of the NAHB 50+ Housing Council: “It is very important for the Atlanta 50+ Housing Council to educate as many builders, as well as consumers, about the ALL Home Program.

“We have designed the ALL Program in such a way that it is easy for builders to incorporate the program’s features, and encourage as many builders in the 50+ housing market to get on board. We are certain that this designation adds real value to a home, and that it will certainly improve the quality of life of the residents who select an ALL Home.”

Getting Involved On behalf of the 50+ Council Membership

Members of the Atlanta 50+ Housing Council maintain a national tie with all other NAHB 50+ Housing Council members by serving on committees focused on Editorial & Articles for the online magazine, National Awards and Events and Educational Programs focused on the 50+ housing market at the annual International Builder Show in Las Vegas. This year’s IBS will be held on January 20 – 22, 2015. To learn more about attending the show and the 50+ Educational Programs, visit http://buildersshow.com/Home/.

“Be sure to attend the 50+ Housing Awards Presentation on Wednesday, Jan 21 [2:30 PM - 4:30 PM],” says Chapman. “Come join your peers for a networking reception, followed by a presentation of the winners of the 2015 Best of 50+ Housing Awards. Enjoy seeing the best homes and communities designed to appeal to the mature buyer, as well as the best marketing campaigns, the best lifestyle programming and examples of state-of-the-art innovation. It’s a complete package: meet, mingle, learn something new and fresh, and wind down after a busy day. Tickets are $35 which includes hors d’oeuvres and open bar.”

At the most recent 2014 NAHB Fall Board Meetings in Phoenix, Betsy Sheppard, president of Gilbert & Sheppard Group and an active member of the NAHB’s 50+ Housing Council’s Board of Trustees, participated in the Board of Trustees meeting which focused on the 50+ Council’s activities across the country. Sheppard notes that “One of the best ways to get involved in the NAHB 50+ Council is to volunteer your time and talent working on a committee. To learn more about joining a NAHB 50+ Housing Council committee, contact pbasso@nahb.org.”

More Reasons to Join the Atlanta 50+ Housing Council

The ‘silver tsunami’ is an apt description of the booming growth of the housing needs of active adults, whose numbers will grow exponentially in the next twelve years.

Building appropriate, liveable housing for this market, and responding to the market’s needs in a thoughtful, educated way will ensure success for members of the Atlanta 50+ Housing Council. Being a part of the 50+ Council will provide the education, training, advocacy, representation, and networking builders and vendors need - now and in the years to come.

“As a member, you will receive excellent exposure throughout the industry. You will enjoy many networking and educational opportunities. You will be part of a focused and forward-thinking group of dedicated professionals who appreciate that education and training are the cornerstone of your continued success,” says Chapman. “I look forward to welcoming you to our next meeting!”

To join the Atlanta 50+ Housing Council, please visit www.50plusatlanta.net/#home.

To learn more about the ALL Home Program, please contact Betty Sleeth at bsleeth@hbag.org.

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