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January 06, 2012

D.R. Horton Goes Mobile in Atlanta and Greenville

Logo_sm_D. R. HortonD.R. Horton has jumped head first into 2012 by going mobile at the community level in Atlanta and Greenville! That's right...the community level. 

Most everyone knows that today's Homebuyers and Agents don't have to wait until they get back to their home or office to browse the Internet. Most of us do it ourselves. Getting those mobile viewers instant community information, however, has been another story. Mobile sites have been cost prohibitive and don't tap into live inventory, promotions, and other dynamic information.

Chart (1)AtlantaNewHomesDirectory.com(ANHD) is changing all of that in 2012 for all of their clients! Look no further than D.R. Horton. Knowing the demand of Homebuyers and Agents for information via smartphones, they rolled out their free mobile sites and signs from ANHD for each community.

Here's what Ira Kramer, V.P. of Marketing - Atlanta Division, has to say. "ANHD.com is a great business partner of ours as they continue to bring new tools to our Sales Professionals. The latest is their mobile web app. It’s a great way for us to be more visible even after hours. In an age where response time is critical a prospective buyer can instantly get a price sheet and or current promotion on their cell phone by scanning the QR code on our mobile web app signs located at each Sales Model"

Way to go D.R. Horton!


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