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March 19, 2010

Touchstone's New Floor Plans Built to Sell

New Homes in Atlanta at Sterling on the Lake March 2010 - FLOWERY BRANCH, Ga., March 19, 2010 - With the housing market finally turning a corner, thanks in large part to current tax incentives, builders are seeking inventive ways to attract home buyers.
 
Touchstone Homes, a builder at Sterling on the Lake since the award-winning community opened in 2004, is one such example. The company, which has been building beautiful homes in the Atlanta area since 1994, announced it is retiring older floor plans to make room for new plans that better meet the needs of today's consumer.
 
"We're being very deliberate in how we build today," says Jeff Barnes, Touchstone's new home specialist at Sterling on the Lake. "The market has changed significantly, and we're being innovative and responsive to match our products to what the market can and will buy while, at the same time, reflecting the latest trends in our industry."
 
Touchstone's newest floor plan is the "Washington." At 2,800 square feet, this single-family home offers an open layout with a two-story foyer, four to five bedrooms, three bathrooms, a media/bonus room, attached garage and a beautiful porch. Home prices start in the high $250s.
Barnes points out that Touchstone can now build a new pre-sale home in just 90 days, from contract to closing. So a buyer's eager wait for a new home just got shorter. These homes can also be personalized using Touchstone's award-winning Design Studio.
 
To date, Touchstone has built two of the Washington plans, with both homes going under contract before the homes were completed. "We knew right away that it was a desirable plan," he adds.
 
The two new Touchstone home buyers and others are taking advantage of the government tax credit coupled with Sterling on the Lake's own tax credit offer: a match of up to $8,000 on a new home purchase, for total savings of up to $16,000 on a new home. More details are available at www.sterlingonthelake.com/pages/credit.aspx and you can learn more about Touchstone Homes at www.touchstonehomes.com.
 
About Sterling on the Lake®
Developed by Newland Communities®, Sterling on the Lake® is a premier planned residential community located in Flowery Branch, Ga., approximately 50 miles from downtown Atlanta. The community is situated on nearly 1,000 acres with 200 acres of open space, lakes and parks. Designed as a true lakeside village, the community provides a variety of affordable and luxury homes with extensive community amenities including tennis courts, a clubhouse, fitness center, private movie theater, boating and extensive walking trails. When complete, Sterling on the Lake is planned to have about 2,000 homes and 6,000 residents. Home prices start in the high $100's. For more information, visit www.sterlingonthelake.com or call (770) 967-9777.
 
About Newland Communities®
Newland Communities® is the nation's largest privately owned developer of planned communities. Newland believes it is their responsibility to create enduring, healthier communities so people may live life in ways that matter most to them. Headquartered in San Diego, Calif., Newland is developing or managing about 40 projects located in 14 states. www.newlandcommunities.com.

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