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March 31, 2010

Kerley Family Homes On Leading Edge of New Construction Strategy

New Homes in Atlanta Built by Kerley Family Homes North Metro Atlanta, March 2010 – After the housing collapse, new construction all but stopped in the Atlanta Metro area as it did in many areas around the country. The problems faced by many homeowners were also faced by builders and developers – the market could no longer support the price they paid for the land. As a result, the banks acquired land through foreclosure in every form from undeveloped parcels to developed lots in established communities. Today builders are able to purchase lots for reduced prices enabling competitive attainable housing to be built. Kerley Family Homes is on the leading edge of this new home construction strategy.

Some examples:
Parkside Village located just outside downtown Cumming. This 36 home community originally offered homes for sale in the mid $300’s. After acquiring the homesites from the bank, Kerley Family Homes is now building their Georgian Series homes starting in the upper $150’s.
Kerley Family Homes acquired Oakhurst, a 109 lot community that will offer full amenities, through a bank foreclosure.  Originally offering homes for sale in the $300s, the new homes are priced in the $170’s.
 
Waterford Oaks in Woodstck was obtained at a fraction of the original asking price. This community was originally developed for homes to be priced in the high 200s. Because of their reduced purchase price, Kerley Family Homes is able to offer homes priced upper $ 150’s.
 
Within walking distance from Kennesaw Mountain, White Oaks is a 19 homesite community.  This community features their Presidential Series of home plans and pricing starts in the $240’s, a rare find in this location for a single family home.
 
Gene Kerley, master carpenter and former president of one of America’s top 50 builder companies, has joined with his builder son to form the company. Gene worked his way up through the ranks in the building industry from construction and project manager to president of a major building company, overseeing production in Missouri, Illinois, Colorado and most recently Atlanta. He has honed his skills in construction, management and customer service over the last 34 years.
 
Now in the business for almost 15 years, Joe spent the summers of his teen years working around jobsites as a laborer, and his career progressed until he eventually became a superintendent managing multiple subdivisions. Most recently, he owned a contracting company where he ran a crew of 60 carpenters and 15 siding contractors.

Marketed by Peggy Slappey Properties, Inc.To learn more about these communities, please visit their website at www.KerleyFamilyHomes.com or call 770-792-5500.

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